Logos are Necessary but don’t have to be complicated. Over the years I've created Logos from simple fonts to complicated “Double Meaning” Designs. I’ll make many examples, and work closely with the client to get what they’re looking for with a back and forth proses I like to call “Communicating”. In some cases the Client would already have something and all I’d have to do re-produce there sketching. I use tools like Illustrator and Photoshop, and sometimes I’ll use standalone programs with built in features for Logo Design. It’s Branding the end result that I'm after.